The project must be implemented, published or broadcasted between January 2016 and the day of submission in 2017 in order to qualify for submission.

Long-term campaigns may be entered, but the focus must be on the elements that were rolled out from January 2016 to the day the entry was submitted in 2017. If you entered in 2016 but did not win an award, you may enter the revised entry, as long as it still falls within the set time frame. Entries that have won in previous years may not be resubmitted, except if they were part of a multi-year campaign and new elements were added within the time frame.