Evaluation

The evaluators comprise senior marketing, advancement, and communication professionals, hand-picked from tertiary institutions as well as from commerce and industry.

We do not judge, we evaluate, give guidance to grow because we believe that marketing, advancement and communication are the central nervous system of the community and of our institutions.

The evaluators comprise senior marketing, advancement, and communication professionals, hand-picked from tertiary institutions as well as from commerce and industry. The MACE Board reviews and approves the panel members in order to ensure that it is only leaders in the profession that are allowed the privilege of determining the standard of excellence for interventions in our respective fields of expertise.

Each entry is evaluated by a pair – one person from a tertiary institution and the other from the business world. They provide each entrant with detailed, constructive comments aimed at assisting entrants to improve their work.

Scoring

Entries are scored using a 7-point rating scale.
1 Not provided, totally inappropriate approach.
2 No indication of strategic alignment, approach not explained or wrong, no measurement.
3 Inadequate explanation of alignment with the strategy, most key elements missing, inadequate explanation of approach, only anecdotal results.
4 Professionally competent execution of the project, but not exceptional.
5 Professionally competent and better than average.
6 Clearly aligned with the business strategy of the institution, approach well explained, and valid and reliable results.
7 Exceptional and innovative approach, setting a new standard, insightful alignment with the business strategy, exceptional motivation of approach and impressive, valid, and reliable results.

Weighting

All entries must contain a work plan and work sample. The weighting of these components differ between divisions.
Division 1

Campaigns

The work plan carries a higher weighting.

Work sample

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Work plan

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Division 2

Media

The work sample and work plan are weighted equally.

Work sample

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Work plan

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Division 3

Skills

The work sample has a higher weighting than the work plan.

Work sample

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Work plan

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