We do not judge – we evaluate; we give guidance to grow, because we believe that marketing, advancement, and communication are the central nervous system of the community and of our institutions.
The team of evaluators comprise senior marketing, advancement, and communication professionals, hand-picked from tertiary institutions as well as from commerce and industry. The MACE Board reviews and approves the panel members in order to ensure that it is only leaders in the profession that are allowed the privilege of determining the standard of excellence for interventions in our respective fields of expertise.
Each entry is evaluated by a pair according to the criteria set out in the Preparing for Excellence Guide – one person from a tertiary institution and the other from the business world. They provide each entrant with detailed, constructive comments aimed at assisting entrants to improve their work. The comments and scores are moderated by a third person in order to do a final check on the standard and the allocation of awards.