Why enter?

We challenge you to enter your work.

Marketing, advancement, and communication professionals often wonder why they should enter an awards programme. ”What is in it for me?” they ask. “Why should I care about an award? My manager thinks highly of my work and I know it’s good, so why should I bother?” Other reasons not to enter, is that the evaluation process is subjective, the same people win every year, and “I don’t like the evaluators and they don’t like me.”

We would like you to enter your work – for various reasons…


You will align your work to global best practices

We believe the Excellence Awards Programme serves a greater purpose than just recognising jobs well done.

The Awards programme is structured to enhance the career development of marketing, advancement, and communication professionals working for tertiary institutions across the country. It starts with the entry guidelines, which are based on global best practice in professional communication and applies to the planning and execution of all communication projects and initiatives. In preparing your entry, you will be able to determine to what extent your work meets global best practices. Applying the Preparing for Excellence guidelines in planning future projects will be to the benefit of your strategic alignment and you will be able to add value to your institution.


Faster. Higher. Stronger. Constant improvement will be possible

This brings me to the motto of the Olympic Games: Citius. Altius. Fortius., which means Faster. Higher. Stronger.

The purpose of the Excellence Awards Programme is to enable you to determine if you are improving every year. Always keep in mind that the award-winning work you submitted last year, will probably not earn you an award this year. We constantly need to improve, be creative, striving to find new ways of achieving understanding for our messages, improve our knowledge, and encourage the appropriate attitudes and required behaviours from our target audiences.


The Evaluation Process is objective and well-tested

We refer to the team of people who review the entries as evaluators.

We do not judge – we evaluate; we give guidance to grow, because we believe that marketing, advancement, and communication are the central nervous system of the community and of our institutions.

The team of evaluators comprise senior marketing, advancement, and communication professionals, hand-picked from tertiary institutions as well as from commerce and industry. The MACE Board reviews and approves the panel members in order to ensure that it is only leaders in the profession that are allowed the privilege of determining the standard of excellence for interventions in our respective fields of expertise.

Each entry is evaluated by a pair according to the criteria set out in the Preparing for Excellence Guide – one person from a tertiary institution and the other from the business world. They provide each entrant with detailed, constructive comments aimed at assisting entrants to improve their work. The comments and scores are moderated by a third person in order to do a final check on the standard and the allocation of awards.


Our challenge to you

We would like to see each and every South African tertiary-education institution entering examples of their projects for the MACE Excellence Awards Programme.

It provides you with an opportunity to grow individually as a professional, and it helps to grow the profession.

We are looking forward to the privilege of evaluating your excellence.

Why enter – Just in case you need more motivation?

Taking part in the MACE Excellence Awards Programme will:
  • Build your professional reputation.
  • Win the respect of your leaders and colleagues.
  • Get you recognition for your strategic thinking and clever delivery.
  • Make you proud and build your confidence
  • And above all – it will add value to your CV!