9. Printed: Internal magazines and newsletters
This category recognises newsletters and magazines sent to internal audiences. The newsletter or magazine must be published at a set frequency, i.e. monthly, quarterly, annually, etc. Provide the frequency and circulation.
10. Printed: External magazines and newsletters
This category focuses on external printed magazines and newsletters. To be eligible, the magazine or newsletter must be published at a set frequency, i.e. monthly, quarterly, annually, etc. This category includes research magazines devoted exclusively to coverage of an institution’s scholarly contributions, whether in science, technology, the humanities or other scholarship areas. Please provide the frequency and circulation.
11. Printed: Other publications
This category recognises excellence in any once-off publication aimed at a specific stakeholder group, e.g. brochures, pamphlets, and coffee table books. Printed material related to the pandemic would be entered here.
12. Printed and digital annual reports
This category recognises annual reports published for the sake of financial, school, research, integrated reports or any other annual reporting. It can be a once-off publication, but it must report on the performance on a group’s performance for one year. Indicate the circulation.
13. Digital: Internal magazines and newsletters
This category recognises excellence in internal magazines and newsletters written and designed for the web or other digital platforms. Entered magazines and newsletters may also have a printed counterpart, though simple PDF versions of a printed magazine posted on the web would not be considered.
14. Digital: External magazines and newsletters
This category recognises excellence in external magazines and newsletters written and designed for the web or other digital platforms. Entered magazines may also have a printed counterpart, though simple PDF versions of a printed magazine posted on the web would not be considered.
15. Digital: Other digital media
This category recognises excellence in digital media used to promote aspects of the institution, for example research, institutional achievements, etc. It could be e-Books, promotional material, viewbooks, and prospectuses. Digital media used to communicate about the pandemic would be entered here.
This category recognises institutional websites, including sites created for an institution overall, or a specific college or school within an institution, e.g. law school or business school. Do not enter your homepage only. Special-purpose websites created for a particular purpose may also be entered, such as annual reports, fundraising, campaigns or news directed towards a specific audience such as alumni, prospective students, current students or parents.
Important: All sites must be accessible to the public. Intranets and password-protected sites may be entered only if passwords or mirror sites are provided. Web pages dealing with aspects of the pandemic would be entered here.
17. Mobile Apps
This category recognises mobile apps developed for any area of marketing, advancement, communication or stakeholder communication. Apps developed to enhance COVID-19 related messages would be included here.
18. Social media
This category recognises social media sites developed and maintained for any area of marketing, advancement, communication, and engagement with a specific stakeholder group. It encompasses tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online. It may use conversation-enabled publishing platforms, such as blogs and podcasts, social networks, such as LinkedIn and Facebook, democratised content networks, such as wikis and message boards, micro-blogging sites, such as Twitter, content-sharing sites such as YouTube, Instagram and Flickr, and virtual networking platforms. Pages must have been in place long enough to produce measurable results. Any social media messages related to the pandemic would be entered here.
19. Events: Single and multi-day
This category recognises events aimed at marketing, advancement or communication. Single-day events are events centred around special occasions, for example, anniversaries, first-year welcomings, open days, inaugurations, exhibitions, building dedications, and conferences that take place during open days. Multi-day events are typically conferences, roadshows, graduations, and exhibitions that take place on multiple days.
20. Audio, visual, and audio-visual
This category recognises radio and TV ads, corporate videos, podcasts, live-streaming, presentations (Prezzi, etc.) and other audio, visual, and audio-visual projects where the specific execution could have been done outside the institution but the concept and creative idea originated internally.