31. Design: Printed
This category recognises excellence in design of internal or external publications in all formats. It may include magazines, newspapers, newsletters, tabloids, annual reports, integrated reports, books, special publications, brochures, and other advertising material and e-newsletters.
32. Design: Digital
This category recognises excellence in electronic and interactive communication channels such as websites, online stores, blogs, podcasts, social networks such as LinkedIn and Facebook, democratised content networks such as wikis and message boards, micro-blogging sites such as Twitter, content-sharing sites such as YouTube and Flickr, and virtual networking platforms. It includes all computer-based communication vehicles defined as the end product that are produced for internal or external audiences, and rely on a digital communication channel for delivery. It may also include electronic newsletters, electronic annual reports, special publications, CDs or DVDs, e-cards, banner ads, buttons, pop-ups, and similar material.
33. Design: Visual and audio-visual media
This category recognises excellence in the design of other visual media like Powerpoint and Prezi presentations, and audio-visual media videos, and films, and audio media such as CDs and radio programmes made for a specific event. It also includes any other communication vehicle using sound and images or a combination of these elements. The context of the presentation must be provided.
34. Other graphic design
This category recognises excellence in communication projects where design is central to the effectiveness of the vehicle. It may include cartoons, drawings, paintings, collages, montages, posters, displays, bulletin boards, mobiles, invitations, and special signs. The work may have appeared on book and magazine covers, posters, organisational identity (logo), product labels and packaging, direct marketing, and 3-D material.
35. Writing: News media
This category recognises excellence in news writing, editorials, interpretive and expository articles, news releases, and feature stories related to the institution. The report may have been written by one or more writer. It can be a news report for internal and/or external media. It also includes news reports about research.
36. Writing: Feature/ documentary/ brochures
This category recognises writing excellence in features, documentaries, brochures, and any other medium. It also includes copy written on research, medicine, and science. Copy written for recurring features or columns, magazines, newsletters, internal or special publications, stand-alone features, speeches and presentations, executive correspondence, scripts for corporate use, technical writing, and annual and special reports, should be entered in this category. You may also enter copy written for commercials, advertising, marketing or sales promotion material and advertorials. The copy/text must have been written by a full-time staff member of the institution.
37. Writing: Web
This category recognises excellence in writing produced for the web. This includes writing that only appears online, such as web articles, profiles of donors, alumni, students. A single webpage, profile or article constitutes one entry.
38. Photography: News
This category recognises excellence in black-and-white and/or colour photography produced for mass news media. All work must have appeared in print in an institutional publication or periodical or have been used for some institutional purpose, such as on a website, an exhibition or advertising. The photograph must be the work of a staff member from the institution. Include the news report that was published with the photograph in your entry.
39. Photography: Feature and documentary
This category recognises excellence in photography for feature articles and documentaries. All work must have appeared in print in an institutional publication or periodical or have been used for some institutional purpose, such as a book, on a website, an exhibition or advertising. A series of related photographs from the work of a single staff photographer on a project using related photographs, such as a magazine article, may also be entered here. An entry is limited to a portfolio of seven photographs. Include the feature or document art that was published with the photograph in your entry.
40. Videography: Feature short
This category recognises excellence in marketing, advancement, and communication. This can include corporate videos or videos produced for recruitment and communication about research projects. Entries must have been produced specifically for your institution and not for, or in conjunction with, other associations or groups. Please note that only ONE video should be submitted per entry, not a series. NOTE: Entries in the short videos category must be less than three minutes.
41. Videography: Feature long
This category recognises excellence in longer videos. NOTE: Entries for the long videos subcategory must be between three to 10 minutes in length. Entries must have been produced specifically for your institution and not for, or in conjunction with, other associations or groups. Please note that only ONE video should be submitted per entry.