Day 1

Wed, 23 Nov

Delegate arrival, check-in, and registration

10:00 | Pearson Institute of Higher Learning, Tyger Valley

Light lunch


Lacea Loader

Opening of Congress

13:00 | Room B103

Facilitated by Dr Riaan Els

Congress Introductions: TVET and HE Sectors

13:15 | Room B103

Keynote address | Dr Imtiaz Sooliman

Tough times call for ordinary people to be extraordinary

14:15 | Room B103

Tea/ coffee and refreshments


Lacea Loader and Dr Riaan Els

Annual General Meeting

15:30 | Room B103

Travel from Durbanville to Granger Bay by bus


The A-MACING Red Bus Tour of Cape Town

17:30 | Granger Bay, Cape Town

Welcoming cocktail, with comedian Stuart Taylor

19:00 | Granger Bay, Cape Town

Day 2

Thu, 24 Nov

Welcome and logistical arrangements

8:30 | Room B103


A new challenge for marketing, advancement, and communication: excellence practice, professional passion, and added value

8:45 | Room B103

Round-table discussion | Bronwyn Kilroe

Coping with endless professional pressure – it’s time to have fun: a laughing matter?

09:30 | Room B103

Tea/ coffee and refreshments


Parallel session | Mike Joubert

Branding and crisis management – challenges and opportunities

11:00 | Room B107
Parallel session | Tricia King

Measuring success in the advancement of universities and colleges – key success factors from around the globe

11:00 | Room B106
Parallel session | Ivor Price

Journalism ethics in the digital age: learnings from the recent US Elections

11:00 | Room B103

Plenary session | Aki Kalliatakis

Living your brand – brand identity management during turbulent times

12:00 | Room B103



Plenary session | Vasantha Angamuthu

Paid, earned and owned media strategy: The future of media content and what it means for professionals in marketing, advancement and communication

14:00 | Room B103

Tea/ coffee and refreshments

15:00 | Dining hall

Parallel session | Jonathan McGill

Building a sustainable brand with internal and external forces

15:30 | Room B107
Parallel session | Vera Adams

Setting up an effective support team as part of a successful advancement structure – pitfalls and rewards

15:30 | Room B106
Parallel session | Lelanie de Wet

Communication best practice and international recoginition

15:30 | Room B103
Parallel session | Lizo Phiti

Activating an alumni programme for a major campaign – the Fort Hare Centenary Celebration

15:30 | Room B101
Parallel session | Christell Feyt

Student recruitment and diversity imperatives – HE and private sector perspectives

15:30 | Room B109

Closure of Day 2



18:00 | D’Aria Winery

Excellence Awards Gala Dinner

19:00 | D’Aria Winery
Day 3

Fri, 25 Nov

Welcome and logistical arrangements

8:30 | Room B103

Jandre Bakker

Feedback session: show-casing of Excellence Awards

08:45 | Room B103

Plenary session | Jonathan Shapiro

From #FeesMustFall to falling apart?

09:15 | Room B103

Tea/ coffee and refreshments


Parallel session | Khomotso Makapane

Social media and the legal risks of defamation

11:00 | Room B103
Parallel session | Shelagh Gastrow

Professional development of advancement practitioners – needs assessment/ watch this space

11:00 | Room B107
Parallel session

Communication and stakeholder engagement during times of crisis: lessons learned during the student protests

11:00 | Room B106

Lacea Loader

Conference closure

12:00 | Room B103

Light lunch to go