Programme

Day 1

Wed, 29 Nov


Delegate arrival, check-in, and registration

10:00 | Wits School of Governance, Parktown, Johannesburg

Light lunch

12:00

Lacea Loader

Opening of Congress

13:00

Dr Riaan C Els

Congress programme and proceedings

13:10

Welcome | Prof Adam Habib

Word of welcome by the host institution

13:15

Keynote address | Basetsana Kumalo

The power of self-innovation – making an impact by navigating yourself through difficult times

13:30

Tea/ coffee and refreshments

14:30

Lacea Loader and Dr Riaan Els

Annual General Meeting

15:00

Bus tour of Wits campuses

16:15-17:45

Welcoming cocktail

18:00 | Wits Art Museum

Day 2

Thu, 30 Nov


Welcome and logistical arrangements

08:30

Parallel sessions

Peer learning and sharing engagement sessions

08:45
Saint-Francis Tohlang

Trends in marketing and branding – 10 things you need to know!

James Kydd

Databases – the how’s and what’s

Lovemore Nalube and Marick Hornsveld

University websites – pitfalls and rewards

Izette Schouwstra and Werner Coetzee

Implications of the Protection of Personal Information (POPI) Act for the higher-education sector


Tea/ coffee and refreshments

9:45

Plenary session | Sean Fandam

Brand reputation – creating trust during changing times

10:15

Parallel sessions

Peer learning and sharing engagement sessions

11:15
Jeremy Sampson

Branding and reputation issues in the world of academia in today’s changing and challenging times

Sarah Archer

International fundraising – challenges and rewards

Shirona Patel, Michael Ellis, Caroline Southey, Prof Lee Berger

Telling research stories across multiple communication platforms

Samantha Castle

UWC’s access to success campaign


Lunch

12:15

Plenary session | Leanne Manas

Achieve your impossible!

13:15

Tea/ coffee and refreshments

14:15

Parallel working sessions by topic experts, repeated twice

Professional skills development

14:45 and 15:30
Tony Peng

Event management – how to capture the imagination and create a powerful image

Karen Coetzee

Too rich, but also too poor – The UJ missing-middle campaign

Daniel Munslow

Making a communication audit fit your needs – sharpening your message to suit your stakeholders

Rick Treweek

Disruptive digital technologies and augmented reality

Shamiela Letsoalo

Doing more with less: realising best practice marketing communication during austerity

Emma Sadleir

The legal considerations of using social media – including defamation, privacy, hate speech and intellectual property


Closure of Day 2

16:15

Gala Dinner and Excellence Awards Ceremony

19:00 | Johannesburg Country Club
Day 3

Fri, 1 Dec


Welcome and logistical arrangements

08:30

Dr Amanda Hamilton-Atwell – Chairperson of the Adjudication Panel

Feedback session: Show-casing of the Excellence Awards

08:45

Tea/ coffee and refreshments

09:30

Concurrent

Panel discussions

10:00
Ilze Bakkes, Yonela Tukwayo, Sbu Kheswa, Elmari van de Merwe

Differentiated recruitment strategies – challenges and rewards

Dr Connie Israel, Mari Booysen, Silvanus Welcome, Johan De Ru, Victor Rambau

Student funding – the elephant in the room

Prof Glenda Daniels, Prof Franz Kruger, Nechama Brodie

Fake news: is it taking over the media space? The Bell Pottinger case study – where do you draw the line?


Plenary | Toni Gumede, Sithembile Ntombela

Building a positive brand for South Africa

11:00

Dr Riaan C Els

Congress assessment

12:00
Lacea Loader

Closing remarks

12:15

Light lunch to go

12:30

Departure

13:00