National workshop 2017

Stellenbosch University
THEME: Addressing the marketing, advancement, and communication challenges in the South African higher education sector

This year’s National Workshop was hosted by Stellenbosch University on 5 May 2017. Delegates from 13 institutions attended the 1-day workshop that focussed on marketing, advancement, and communication challenges in the South African higher education sector.

Some of the presentations of the day’s discussions are available below.

Current fundraising challenges at higher education institutions in SA – Annamia van den Heever, UFS

Student recruitment: cutting from the same cake? – Ilze Bakkes, UFS

Using online and digital platforms to recruit students – Marick Hornsveld, CPUT

Young alumni programmes: how to capture and maintain this important stakeholder group – Suzan Hlahane, UJ

Operation social media – Christine Bombal. Flamingo Marketing

Excellence Awards evaluator perspective – Danél Gillespie, Pentz Gillespie

View photos of the workshop on our Facebook page.