This category deals with implementing strategies for new brands, repositioning existing brands or ongoing brand awareness in relation to internal and external audiences. Entries must demonstrate how research was used to inform the brand strategy and discuss the strategic approach and results. It may include brand characteristics and attributes, changes to corporate identities, and design solutions that address brand communication challenges. These campaigns are total packages as represented, for example, by space ads, display posters, billboards, multimedia ad campaigns, and web advertising. It could be for the institution as a whole or a department or faculty or function at the institution, such as a business school. It must be more than a logo redesign.

This category deals with donor relations focused on addressing and responding to donor issues, and long and short campaigns related to gifts and pledges and may include stewardship and public relations activities. This category also includes appeals for endowments and annual giving programmes to obtain and/or renew donors through continuous requests made throughout the year for providing ongoing financial support to the institution’s operating budget or support for facilities, equipment, and other special needs.

This can be a once-off or an ongoing programme that seeks to enhance stakeholder understanding of the institution within the community served. The aim of the campaign could be to build trust and credibility with stakeholder groups. The tactics and supporting strategies may include formal and informal meetings, events, social and electronic media, and printed material.

This category focuses on campaigns that proactively or reactively deal with institutional issues. It could address internal and external campus issues, such as reputation, environment, study and other fees, safety and security, research and intellectual property, parental and guardian involvement, diversity, and services to students.

This category deals with the management of a crisis. It would aim to explain and defuse an immediate institutional crisis, such as hate crimes, racism, strikes, student protests, student and staff deaths, sexual harassment, weather-related disasters, and health issues. COVID-19 campaigns would fit in here.

The focus of this category is on campaigns designed to build brand awareness, influence opinion, and impact on the decisions of parents and learners in order to sell enrolment to the institution. These campaigns would be run on an annual basis and would use a variety of communication vehicles and channels, such as radio and television commercials, newspaper and magazine ads, flyers, brochures, the website, social media, mall advertising, posters, and even guerrilla-marketing tactics.

This category deals with social responsibility campaigns and encourages positive actions while building awareness and reputation and positioning the institution as a good corporate citizen. It would generally focus on enhancing communities and populations’ well-being through causes, such as the environment, entrepreneurial development, literacy, education and health, cultural preservation, and indigenous and heritage protection.

This category would include creative strategies for encouraging alumni involvement, for example, alumni boards, strategic planning, and alumni financial support and stewardship. This would also include programmes by:

• Alumni associations and the alumni office.
• Activities and programmes of student alumni associations and similar student organisations linked to the alumni office.
• Alumni marketing and branding initiatives, including how you market and position your alumni association or office, and its mission for your various constituencies.

This category recognises newsletters and magazines sent to internal audiences. The newsletter or magazine must be published at a set frequency, i.e. monthly, quarterly, annually, etc. Provide the frequency and circulation.

This category focuses on external printed magazines and newsletters. To be eligible, the magazine or newsletter must be published at a set frequency, i.e. monthly, quarterly, annually, etc. This category includes research magazines devoted exclusively to coverage of an institution’s scholarly contributions, whether in science, technology, the humanities or other scholarship areas. Please provide the frequency and circulation.

This category recognises annual reports published for the sake of financial, school, research, integrated reports or any other annual reporting. It can be a once-off publication, but it must report on the performance on a group’s performance for one year. Indicate the circulation.

This category recognises excellence in internal magazines and newsletters written and designed for the web or other digital platforms. Entered magazines and newsletters may also have a printed counterpart, though simple PDF versions of a printed magazine posted on the web would not be considered.

This category recognises excellence in external magazines and newsletters written and designed for the web or other digital platforms. Entered magazines may also have a printed counterpart, though simple PDF versions of a printed magazine posted on the web would not be considered.

This category recognises excellence in digital media used to promote aspects of the institution, for example research, institutional achievements, etc. It could be e-Books, promotional material, viewbooks, and prospectuses. Digital media used to communicate about the pandemic would be entered here.

This category recognises institutional websites, including sites created for an institution overall, or a specific college or school within an institution, e.g. law school or business school. Do not enter your homepage only. Special-purpose websites created for a particular purpose may also be entered, such as annual reports, fundraising, campaigns or news directed towards a specific audience such as alumni, prospective students, current students or parents. Important: All sites must be accessible to the public. Intranets and password-protected sites may be entered only if passwords or mirror sites are provided. Web pages dealing with aspects of the pandemic would be entered here.

This category recognises mobile apps developed for any area of marketing, advancement, communication or stakeholder communication. Apps developed to enhance COVID-19 related messages would be included here.

This category recognises social media sites developed and maintained for any area of marketing, advancement, communication, and engagement with a specific stakeholder group. It encompasses tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online. It may use conversation-enabled publishing platforms, such as blogs and podcasts, social networks, such as LinkedIn and Facebook, democratised content networks, such as wikis and message boards, micro-blogging sites, such as Twitter, content-sharing sites such as YouTube, Instagram and Flickr, and virtual networking platforms. Pages must have been in place long enough to produce measurable results. Any social media messages related to the pandemic would be entered here.

This category recognises events aimed at marketing, advancement or communication. Single-day events are events centred around special occasions, for example, anniversaries, first-year welcomings, open days, inaugurations, exhibitions, building dedications, and conferences that take place during open days. Multi-day events are typically conferences, roadshows, graduations, and exhibitions that take place on multiple days.

This category recognises radio and TV ads, corporate videos, podcasts, live-streaming, presentations (Prezzi, etc.) and other audio, visual, and audio-visual projects where the specific execution could have been done outside the institution but the concept and creative idea originated internally.

This category recognises excellence in the design of internal or external publications in all formats. It may include magazines, newspapers, newsletters, tabloids, annual reports, integrated reports, books, special publications, brochures, and other advertising material and e-newsletters.

This category recognises excellence in the design of other visual media, such as PowerPoint, Prezi presentations, and banner advertisements. It also includes any other communication vehicle produced by using sound and images or a combination of these elements.

This category recognises excellence in electronic and interactive communication channels, such as websites and online stores. It includes all computer-based communication vehicles defined as the end product and are produced for internal or external audiences, relying on a digital communication channel for delivery. It may also include electronic newsletters, electronic annual reports, special publications, CDs or DVDs, e-cards, and banner ads.

This category recognises excellence in news writing, editorials, interpretive and expository articles, news releases, and feature stories related to the institution. One or more writer may have written the report. It can be a news report for internal and/or external media. It also includes news reports about research.

This category recognises writing excellence in features, documentaries, brochures, and any other similar medium. It also includes copy written on research, medicine, and science. Copy written for recurring features or columns, magazines, newsletters, internal or special publications, stand-alone features, speeches and presentations, executive correspondence, scripts for corporate use, technical writing, and annual and special reports should be entered in this category.

This category recognises excellent script-writing. You may enter copy written for commercials, advertising, marketing or sales-promotion material, and advertorials.

This category recognises excellence in writing produced for the web. This includes writing that only appears online, such as web articles, profiles of donors, alumni, and students. A single webpage, profile or article constitutes one entry.

This category recognises excellence in black-and-white and/or colour photography produced for mass news media. All work must have appeared in print in an institutional publication or periodical or used for some institutional purpose, such as on a website, an exhibition or advertising. The photograph must be the work of a staff member from the institution. Include the news report that was published with the photograph in your entry. used, as part of your entry.

This category recognises excellence in photography for feature articles and documentaries. All work must have appeared in print in an institutional publication or periodical or used for some institutional purpose, such as a book, on a website, an exhibition or advertising. A series of related photographs from the work of a single staff photographer may also be entered here. An entry is limited to a portfolio of seven photographs. Include the feature or documents as part of your entry.

This category recognises excellence in marketing, advancement, and communication, using a short video. This can include corporate videos or videos produced for recruitment and communication about research projects. The video must have been cretaed specifically for your institution and not for, or in conjunction with, other associations or groups. Please note that only ONE video should be submitted per entry, not a series. Videos may not be longer than 10 minutes.