Isabel de Necker, holds a MCom degree in Strategic Communication Management (cum laude) from the University of Pretoria. She has more than 30 years’ experience in the marketing communication field, across various industries of which the past 12 years has been in the higher education industry.
Her experience involves developing marketing communication and brand strategies, associated implementation plans for campaigns as well as project management these projects. She gained her digital expertise over the past number of years and has developed campaigns across a wide range of digital channels and platforms.
A large focus for her is on measuring the success and impact of these campaigns based on the needs of the target market while aligning it to the business objectives of the institution.