Define your strategic role and agenda, think smarter and more creatively and always look for areas that need improvement, are just some of the viewpoints shared by experts who addressed delegates at the 4th annual Directors’ Symposium.

The Symposium took place on 21-22 June 2018 at Stellenbosch University, and was themed LEADership – Knowing, Going and Showing the Way. The annual event brought together 60 leaders from 17 higher education institutions across South Africa.

The keynote speaker was Dr Morne Mostert, a leading academic and futurist, who delivered a talk titled “Fresh out of crystal balls, but the following might well inform your scenario planning for higher education in the foreseeable future”. A wide range of topical issues were addressed during the two-day event, and included topics such as the challenges of redesigning a university website, developing an integrated communication strategy, as well as risk management and social media governance. The use of email and SMS in the higher education sector was also discussed, and the important role alumni play in funding the higher education sector.

The National Chairperson of MACE, Marick Hornsveld says the Syposium provides a platform for talks and peer learning sessions, which allows MACE to fulfil its mandate of contributing to the excellence of marketing, advancement, and communication practitioners in higher education.

Presentations from the Symposium are available here.