Integrated Strategic Marketing Specialist

Vivienne Le Roux

An internationally experienced integrated strategic marketer spanning over 28 years, Vivienne has lived the marketing environment on the ground and at executive level on both sides of the desk, global agencies and corporate. From large multinationals including FNB and Naspers to global and local agencies, Interbrand and Brand Union, through to understanding the complexities of marketing procurement with a global procurement group.

In the education sector, she was appointed Executive Marketing Director for Educor (Naspers), creating, managing and growing four education brands in the then stable. She has contributed and lead the building of several tertiary educational brands including University of Johannesburg, University of Pretoria, UNISA, Damelin, GIBS, Milpark Business school to name a few.

Vivienne has worked across the globe, including African, Middle East, Asia, Europe and the America’s, with specialisation in service businesses; financial services, telecommunications, education and retail.

Her passion is founded in creating and connecting brands with customers. Brands that deliver measurable market growth and transform industries. As a creative thinker with a commercial mindset, Vivienne understands relevance; customer experience, audience engagement, brand and media and how they support business imperatives.

Today Vivienne leads a multidisciplinary team at VLR Integrated that supports integrated marketing channels and integrated live reporting ,across an audience journey.
With her specialised and experienced team, they deliver growth solutions for organisations that want to improve, gain more customers, break into new markets, and optimise the return of their spend.

Vivienne’s mantra is simple: ‘Marketing is a journey. Set destinations along the way are just pit stops towards improvement.’