Speaker

Evert is a digital marketing strategist specialising in AI integration for higher education. His concepts and campaigns have helped universities win MACE awards and IABC Gold Quill awards, demonstrating practical impact in competitive markets.

With expertise in video production, online content creation, and marketing strategy, Evert works with university marketing teams to implement AI tools that enhance efficiency and creativity. His approach focuses on realistic, actionable strategies rather than theoretical frameworks.

Evert explores how AI can support, not replace, marketing professionals in their daily work. He shares insights on integrating emerging technologies into existing workflows, helping institutions adapt to digital transformation without losing their authentic voice.