Speaker

Julian Soutter is a digital marketing specialist at the University of Pretoria, where he focuses on enhancing user experience across the university’s digital platforms.

His responsibilities include managing the website, UP mobile app, paid media campaigns (Google Ads and Meta), and the digital asset management (DAM) system, with a strong emphasis on supporting student recruitment.

Combining creative storytelling with data-driven insights, Julian develops and manages targeted campaigns that connect prospective students with the university’s brand. He works closely with faculties and professional services departments across the institution to ensure that all digital touchpoints are cohesive, engaging, and strategically aligned.

Passionate about higher education marketing, Julian is committed to creating authentic digital experiences that strengthen engagement and inspire students to #ChooseUP.