Latest news


4 Jun, 2023

The 6th MACE Directors’ Symposium is set to take place on 23 and 24 August 2023 at the Cape Peninsula University of Technology (CPUT) Granger Bay Campus.

The symposium will feature a line-up of distinguished expert speakers who will deliver and convene keynote speeches, panel discussions, and interactive workshops that will cover a range of topics relevant to marketing and communication, branding, alumni, and fundraising.

The event will be a valuable opportunity for you to gain insight into the latest trends and best practices in the higher education sector.

Please look out for additional information and details about the symposium and the programme in the next few weeks.

Host: Cape Peninsula University of Technology (CPUT)
Facilitator: Prof Anesh Singh
Date: 23 & 24 August 2023
Venue: CPUT – Granger Bay Campus
Times: 9:30 on 23 August 2023 to 14:00 on 24 August 2023
Theme: Sustainability in a changing higher education landscape
Cost: R500 per delegate (Delegates are responsible for their own travel and accommodation arrangements.)

Who should attend?
Executive Directors, Directors, Deputy Directors, and Managers in marketing, advancement, and communication at HE and TVET institutions in South Africa

Click here to register by Wednesday 10 August 2023.

Link to online invitation:

Enquiries: | 066 304 6666 | 084 681 5281

We look forward to your attendance!


4 Jun, 2023

If you work in marketing, advancement, or communications in a higher education environment, you (and your team) could greatly improve your competitive edge and advantage through ongoing learning about current best practice – and joining Marketing, Advancement, and Communication in Education (MACE) is the best way to network with and learn from fellow expert peers at other higher education institutions across South Africa.

MACE has played a leadership role in the higher education sector within Southern Africa by adding value to practitioners in marketing, advancement, and communication since the early 1980s. It was founded in its current form in 1989, evolving from a few previous formations. Since adopting its current name in 2008, MACE has grown in leaps and bounds, now drawing an average of 190 delegates from universities, TVET institutions, and private education institutions to its annual national conference.

Who can join:
Any public or private higher education institution may join MACE.

Benefits of joining MACE:
• Liaison with counterparts.
• Annual MACE Conference – exposure to latest trends and research.
• Regional and national workshops.
• Directors’ Symposium.
• Benchmarking.
• Sharing best practices.
• Enjoying a joint platform with other professional bodies.
• Rewarding excellence and gaining recognition.
• Adds value to practitioners in marketing, advancement, and communication through high-quality development programmes, facilitating networking partnerships and transformation, and promoting best practices among these professions.
• Rewards excellence and helps marketing, advancement, and communications teams gain recognition in their respective field through the annual MACE Excellence Awards programme.

Membership fees (annual):

Universities and universities of technology: R8 000

Technical and vocational education and training (formerly FET) colleges: R5 500

Education role-players and service providers (Associate membership fee): R5 500

Join now
To become a member of MACE, contact the National Chairperson at


4 Jun, 2023

It’s time to boast about your excellent work! Entries for the 2023 MACE Excellence Awards – which will take place during a gala dinner at the MACE Annual Conference in November – are now open. And to get you even more excited: thanks to requests from many members, the venue for this year’s Conference will be at the coast! The University of the Western Cape will host us on 15 and 16 November.

The MACE Excellence Awards recognise and celebrate excellence and the achievements of specialists and practitioners in marketing, communication, and advancement in the higher education sector. The Excellence Awards are only open to paid-up MACE members, and each member institution nominates as many of their best projects/ campaigns as they want to, after which entries are evaluated by our panel of expert evaluators comprising senior marketing, advancement, and communication professionals hand-picked from tertiary institutions and commerce and industry.

Entries with points above the thresholds receive Bronze, Silver, Gold, and Platinum Awards, with other prizes including the Chairperson’s Award of Excellence, MACE Award for Outstanding Research, and the Severus Cerff Award for Consistent Excellence.

This year’s entries must be implemented, published, or broadcast between March 2022 and 30 September 2023 to qualify for submission.

Entries are now open, and getting your entries in early saves you money: Pay R600 per entry until 7 August, R750 up to 4 September, and R980 before the final deadline of 9 October 2023.

Find out everything you need to know by visiting the MACE Excellence Awards website, where you’ll find detailed guidelines including videos that will help you prepare a winning entry.



1 Sep, 2022

Dear MACE member

You still have time – early bird entries close on 2 September 2022, and the final closing date for the 2022 MACE Excellence Awards is 30 September 2022!
This prestigious awards programme provides you with the opportunity to showcase your work and to get recognition from your peers.

It is a flagship programme of MACE that has been benchmarked against international programmes such as the Gold Quill Awards from the International Association of Business Communicators (IABC), and the Circle of Excellence Awards from the Council for Advancement and Support of Education (CASE).
Do not miss the opportunity to shine!

Where to start:

Start by deciding what you want to enter and the division and category/categories you want to enter in. You will find all the information in the Preparing for Excellence Guide.

As soon as you have made these decisions, you are ready to enter. Use the entry form templates provided on the website to create your entry. There are different entry forms for each division.

Tips of the week:

Pay special attention to the following when creating your entry:

• State output and outcome objectives and formulate them according to the SMART formula.
• Make sure that your strategic approach is aligned with the business need and the objectives.
• Remember the budget when explaining your implementation.
Assistance to the rescue:

• Use our videos and guides to help you save time in preparing an award-winning entry for the 2022 MACE Excellence Awards Programme.
• Contact Lacea Loader in connection with MACE-related questions at
• Contact Amanda Hamilton-Attwell if you have any questions about presenting your project or applying the tools on the website at
Remember: Final closing date is 30 September 2022.

The Excellence Awards ceremony takes place in Pretoria on 17 November 2022.

All the best with preparing your entries!



11 Jul, 2022

The long-awaited 2022 MACE Excellence Awards is here! You are invited to enter your projects/campaigns for this year’s awards programme. Entering the Excellence Awards gives you the opportunity to showcase the extraordinary work done by you and your team.

Entry time frame:

To qualify for submission, the project must be implemented, published, or broadcast between August 2021 and 30 September 2022 to qualify for submission. Long-term campaigns may be entered, but the focus must be on the elements rolled out from August 2021 to the day the entry was submitted in 2022. Entries that have won in previous years may not be resubmitted, except if they were part of a multi-year campaign and new elements were added within the time frame.

Entry fees and deadlines:

5 August 2022 2 September 2022 30 September 2022
R600 R750 R980

2022 MACE Excellence Awards: Call for Entries

2022 MACE Excellence Awards: Preparing for Excellence

2022 MACE Excellence Awards: MACE Campaigns entry form

2022 MACE Excellence Awards: MACE Media entry form

2022 MACE Excellence Awards: MACE Skills entry form

We look forward to receiving your entries.

Take care and stay safe!



18 Jul, 2018

Experience an authentic taste of Cape culture and see why Capetonians live by the mantra Local is Lekker! This year’s Congress is taking place in Cape Town and will be hosted by the Cape Peninsula University of Technology on their Bellville Campus.


18 Jul, 2018

Define your strategic role and agenda, think smarter and more creatively and always look for areas that need improvement, are just some of the viewpoints shared by experts who addressed delegates at the 4th annual Directors’ Symposium.