As we wrap up 2025, we pause to reflect on a year shaped by connection and collective effort. This season invites us to slow down, recharge, and honour the people and moments that carried us through. Thank you for being part of a year that reminded us of the power of creativity, storytelling, meaningful communication, and the human touch behind everything we do.
A Glance Back at 2025
This year, together, we:
- Challenged ourselves to think differently and innovate with purpose using AI and technology like never before.
- Strengthened partnerships and professional networks.
- Shared knowledge, stories and best practices that elevated our work while retaining our own voices!
- Celebrated milestones that reflected resilience, adaptability and excellence.
- And most memorably, hosted an outstanding 2025 Annual Conference!
MACE 2025: The Human Touch
This year’s conference brought our community together in a powerful demonstration of shared purpose. Guided by the theme The Human Touch, it underscored that people and the stories they tell remain at the heart of marketing, advancement and communication.
The 2025 conference achieved one of our biggest milestones in recent years: the highest delegate attendance in a long time, reflecting a vibrant, engaged professional community.
Two new pre-conference sessions enriched the programme:
- Directors’ Dialogue, creating space for strategic leadership conversations
- Young Blood Mentoring Workshop, providing emerging professionals with a platform for sharing fresh perspectives
The Excellence Awards Gala dinner continued to shine a spotlight on excellence, with over 300 entries and more than 180 awards presented; a testament to the remarkable work being delivered across our institutions.
These moments, presentations, and conversations continue to inspire reflection and renewed purpose within our community.
Looking Ahead to 2026
As we step into a new year, may we carry forward the lessons of 2025 with curiosity, confidence and a commitment to remain authentically South African and authentic story tellers.
2026 offers opportunities to lead with empathy, communicate with clarity, and contribute work that matters. Together, we look forward to making even more aMACEing contributions.
AGM Minutes & Financial Statements
As promised at the Annual General Meeting, we are pleased to share the following documents, now attached for your review:
In line with our commitment to good governance, we will convene an online members’ meeting toward the end of January to formally present and approve the financials. The date, time, and meeting link will be circulated shortly.
We encourage members to review both the AGM minutes and the financial statements ahead of the session and bring any questions or comments to the meeting.
With that, all that remains is to wish you a restful festive season filled with meaningful moments, and plenty of outside-of-work creativity. May the break bring renewal, and may the new year meet you with fresh energy and purpose.
We look forward to continuing this journey and telling South African stories with you in 2026.